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After months of creative deliberations, considering all aspects -- legal, marketing, timing -- when we received the signed consignment agreement, we were off to the races, so to speak, to develop a strategy that would best tell the world not only about the watch, but also about the amazing and emotional story behind it. Its provenance, which is as legendary as the watch itself,omega replica had never been shared publically.

We decided early on that American media would be the best positioned and the most motivated to "break the news" in a way we felt could do justice to the watch. We also had in mind to find a media partner that would not only reach established watch collectors but also attract as many new people to the world of collectible watches as possible. Mainstream media was the way to go.

Thinking through the options, including television, Hollywood, motorsport and watch-focused publications, we also thought carefully about working with the right journalist. One who could capture the story, understand the subtle nuances of the tissot replica Daytona and who could weave together the entire story that could easily be understood by many -- not just watch enthusiasts.

Without too much deliberation, Michael Clerizo,audemars piguet replica watches who writes for the Wall Street Journal, came quickly to the forefront. He had recently written a superb, in-depth article on Heuer watches owned by Steve McQueen and used in the movie, Le Mans, which we were all impressed by.

Outstanding historical knowledge across timepieces of all types, impeccable credibility, and a long-time personal relationship with Clerizo -- not to mention the global reach of the Wall Street Journal -- made him the most compelling choice.